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SAP Media and Entertainment is helping companies deliver personalized media experiences in response to changing consumer tastes and habits, emerging new technologies, and disruption across traditional business models. Today, roughly 83% of the global media companies in the Forbes 2000 are running SAP. Although content remains important, it can no longer be the only focus. A holistic approach that considers all aspects of the user experience is now necessary to succeed. To stay at the forefront of competition, media and entertainment companies must align the best content with the best customer experience. SAP Media and Entertainment is enabling sustainable business model innovation across the industry.