What is SAP Hybris?
SAP Hybris is a complete customer engagement and multichannel e-commerce platform solution with fully integrated tools and capacities. It supports B2B and B2C and industries like financial services, telecommunication, insurance, media, manufacturing, retailing and wholesale.
It can be purchased through a hybrid suite offering the cloud, on-premises and on-device deployment according to the customer requirements and company’s scale of operations. SAP Hybris company is located in multiple locations across the Europe and the US. Over the years, SAP Hybris has evolved as a leading e-commerce solution which has not only diversified its channels of services but also functional areas such as software solutions for areas covering marketing, billing, commerce, micro services and sales.
Overview of SAP Hybris Benefits
SAP Hybris solutions and products are engineered with customer-centric and data-centric capabilities which enhance the flow of information, the timeline of workflows, the performance of processes and the relationships with the customers. There are a lot of features which are beneficial with relation to automation and digital transformation that they bring for the businesses.
Omni-Channel Versatility
For all businesses with a huge customer base, it’s difficult to engage with the customers if a single platform is used. With Omni-Channel B2B and B2C interactions, businesses can deliver the solutions that the customer is looking for using multiple marketing platforms. Customers just don’t stay as the end users rather they become a part of the process starting from data collection to merchandising.
Customer-Centric Operations:
SAP Hybris products for Sales cater to the ever changing dynamics of the digital enterprise workflows and customer engagements. Customers look for real-time interactions and data processing and look past any passive engagements. The Sales products of SAP Hybris are cloud based with an integrated framework of CRM. They fetch the customer data through algorithms and provides it to the front-line sales team which can use this data to generate leads and prospects.
Overview of SAP Hybris Features
- Product Content Management
- Catalog Management
- Omni-Channel B2b
- Omni-Channel B2c
- Multi-Channel Commerce
- Built-In SEO Optimization Tools
- Sales Performance Management
- Sales Force Automation
- Subscription Order Management
- Agile Charging
- Optimized Pricing Simulation
- Versatile Document Management
- Customer Financial Management